Hey, I’m Sam. Born in Providence, RI. FUll time product designer. Part time dj.

Current Occupation | Web designer @ Simple Practice.

Previous Work ↓

Designed an internal asset management platform, reducing workload by 20% through improved UX, user testing, and streamlined workflows.

Designed and produced localized product screens for Nike’s EMEA market, ensuring high-quality imagery and a seamless brand experience.

More work can be seen below ↓

Developed branding assets for Fender’s website, creating a cohesive and engaging product experience for musicians worldwide.

Redesigned OpenSesame.com with a user-first approach, replacing stock imagery with custom illustrations to create a distinct brand identity and improve navigation.

WHAT I DO ↓

In short: design with impact, build to last.

Brand DESIGN + Strategy

Email Design, Fender Guitars (in collaboration with The Program)

Website branding & design – Create cohesive, on-brand web experiences with consistent visual identity, typography, and color systems.
Email design & strategy – Develop branded email templates, ensuring strong visual impact and high engagement across marketing campaigns.
Social media branding & assets – Design eye-catching graphics and templates for social platforms, maintaining a unified brand presence.
Brand guidelines & consistency – Establish clear rules for tone, imagery, and messaging to ensure alignment across all digital channels.

UX Design

Product Design, Nike (in collaboration with The Program)

User research & testing – Conduct usability testing, gather insights, and iterate on designs to enhance user experience and accessibility.
Wireframing & prototyping – Develop low- and high-fidelity wireframes and interactive prototypes to visualize and validate user flows.
Information architecture & navigation – Structure intuitive site maps and navigation systems to improve usability and reduce friction.
Interaction & UI design – Craft engaging, user-friendly interfaces with a focus on accessibility, responsiveness, and seamless interactions.

UI DESIGN

Marketing Website, OpenSesame (case study can be seen here)

Component libraries & design systems – Build scalable UI components and maintain design systems for consistency across products.
Responsive & adaptive design – Create seamless experiences across desktop, tablet, and mobile devices with flexible layouts.
Microinteractions & animations – Enhance user engagement with thoughtful motion design, hover states, and transition effects.
Accessibility & usability – Ensure UI designs meet WCAG standards, optimizing for readability, contrast, and keyboard navigation.