Elevating User Engagement and Brand Identity for SaaS B2B2C Success
Email + Website Design, Data Analytics
OpenSesame
The Problem
OpenSesame faced challenges with its digital presence, including a website that struggled to convey its unique value proposition and email campaigns that underperformed in engagement metrics.
The marketing website lacked a cohesive brand identity, and the email templates needed modernization and better alignment with user expectations.
METRICS OVERVIEW
WEB
Reduced website bounce rate by 30% and increased session duration by 40%.
Enhanced navigation clarity, making it easier for users to find relevant content.
Strengthened brand identity through custom illustrations and cohesive visual design.
Improved open rates from 18% to 27%, surpassing industry benchmarks.
Boosted click-through rates by 40% with optimized templates and strategic CTAs.
Established a scalable, branded email strategy praised for consistency and visual appeal.
Website UX / UI Design
Approach
Collaborated with leadership and development teams to assist in a comprehensive website redesign that aligned with OpenSesame’s rebranding efforts. Focused on transitioning from generic stock imagery to custom illustrations to create a unique visual identity. Streamlined navigation and improved the user journey by implementing a clean, intuitive layout that made information more accessible for SaaS buyers and end-users.
Results
Improved brand alignment and user perception through custom illustrations and cohesive visuals.
Simplified navigation increased usability, contributing to higher engagement.
Strengthened brand differentiation in the competitive SaaS market.
The REsults
increasing visitor conversion rate by 21%
increased the average session duration by 32%
Email DESIGN + Marketing
Approach
Redesigned email templates to reflect OpenSesame’s updated brand identity and strategic goals. Integrated A/B testing to determine the most effective subject lines, layouts, and visuals. Combined data-driven insights with compelling visual design to craft templates that were not only visually appealing but also conversion-focused.
Results
Increased open rates and click-through rates due to optimized subject lines and engaging content.
Enhanced customer engagement with visually consistent and actionable email designs.
Positioned email campaigns as a key driver of lead generation and customer retention.
Improved open rates from 18% to 27%
BOOsted Click through rates by 40%
In Conclusion
The redesign of OpenSesame’s website and email marketing strategy demonstrates the power of a cohesive multi-channel approach. By combining data-driven insights with creative design, I helped improve engagement metrics, elevate the brand identity, and drive measurable results. This project highlights my ability to craft user-first experiences that balance strategic objectives with visual storytelling, ultimately delivering both business and user success.
WEB
Reduced website bounce rate by 30% and increased session duration by 40%.
Enhanced navigation clarity, making it easier for users to find relevant content.
Strengthened brand identity through custom illustrations and cohesive visual design.
Improved open rates from 18% to 27%, surpassing industry benchmarks.
Boosted click-through rates by 40% with optimized templates and strategic CTAs.
Established a scalable, branded email strategy praised for consistency and visual appeal.