About

Sam was born in Providence, RI and enjoys visual and audio works from great designers and artists alike. In his off time he hosts a weekly hip-hop radio show, shows his works at various art galleries around town and plays video games.

He currently works freelance but is open to full-time opportunity if it seems like the right fit.

CV / resume

View here

Primary Focus

Brand DESIGN + Strategy

Visual Campaign Design for Fender Guitars (in collaboration with The Program)

  • Website branding & design – Create cohesive, on-brand web experiences with consistent visual identity, typography, and color systems.

  • Email design & strategy – Develop branded email templates, ensuring strong visual impact and high engagement across marketing campaigns.

  • Social media branding & assets – Design eye-catching graphics and templates for social platforms, maintaining a unified brand presence.

  • Brand guidelines & consistency – Establish clear rules for tone, imagery, and messaging to ensure alignment across all digital channels.

UX Design

Product Design for Nike (in collaboration with The Program)

  • User research & testing – Conduct usability testing, gather insights, and iterate on designs to enhance user experience and accessibility.

  • Wireframing & prototyping – Develop low- and high-fidelity wireframes and interactive prototypes to visualize and validate user flows.

  • Information architecture & navigation – Structure intuitive site maps and navigation systems to improve usability and reduce friction.

  • Interaction & UI design – Craft engaging, user-friendly interfaces with a focus on accessibility, responsiveness, and seamless interactions.

Brand DESIGN + Strategy

OpenSesame Marketing Website (case study can be seen here)

  • Component libraries & design systems – Build scalable UI components and maintain design systems for consistency across products.

  • Responsive & adaptive design – Create seamless experiences across desktop, tablet, and mobile devices with flexible layouts.

  • Microinteractions & animations – Enhance user engagement with thoughtful motion design, hover states, and transition effects.

  • Accessibility & usability – Ensure UI designs meet WCAG standards, optimizing for readability, contrast, and keyboard navigation.