About
Sam was born in Providence, RI and enjoys visual and audio works from great designers and artists alike. In his off time he hosts a weekly hip-hop radio show, shows his works at various art galleries around town and plays video games.
He currently works freelance but is open to full-time opportunity if it seems like the right fit.
CV / resume
Primary Focus
Brand DESIGN + Strategy
Visual Campaign Design for Fender Guitars (in collaboration with The Program)
Website branding & design – Create cohesive, on-brand web experiences with consistent visual identity, typography, and color systems.
Email design & strategy – Develop branded email templates, ensuring strong visual impact and high engagement across marketing campaigns.
Social media branding & assets – Design eye-catching graphics and templates for social platforms, maintaining a unified brand presence.
Brand guidelines & consistency – Establish clear rules for tone, imagery, and messaging to ensure alignment across all digital channels.
UX Design
Product Design for Nike (in collaboration with The Program)
User research & testing – Conduct usability testing, gather insights, and iterate on designs to enhance user experience and accessibility.
Wireframing & prototyping – Develop low- and high-fidelity wireframes and interactive prototypes to visualize and validate user flows.
Information architecture & navigation – Structure intuitive site maps and navigation systems to improve usability and reduce friction.
Interaction & UI design – Craft engaging, user-friendly interfaces with a focus on accessibility, responsiveness, and seamless interactions.
Brand DESIGN + Strategy
OpenSesame Marketing Website (case study can be seen here)
Component libraries & design systems – Build scalable UI components and maintain design systems for consistency across products.
Responsive & adaptive design – Create seamless experiences across desktop, tablet, and mobile devices with flexible layouts.
Microinteractions & animations – Enhance user engagement with thoughtful motion design, hover states, and transition effects.
Accessibility & usability – Ensure UI designs meet WCAG standards, optimizing for readability, contrast, and keyboard navigation.