Boosting Engagement and Sales Through Multi-Channel eCommerce Design
Tower 15 Coffee
Email + Website Design, Data Analytics
Tower 15 Coffee faced challenges with its digital presence, including a high email bounce rate, limited engagement with promotional offers, and a website that suffered from a high bounce rate and low session durations. Customers found it difficult to navigate the site and connect with the brand’s unique identity, resulting in missed opportunities for conversions.
Results
Website UX / UI Design
Reduced website bounce rate by 30%, increasing user engagement and retention.
Increased average session duration by 40%, encouraging deeper exploration of the brand and products.
Achieved a 25% growth in online sales within the first quarter post-launch, attributed to improved usability and design.
Email DESIGN + Marketing
Improved email open rates from 18% to 27%, exceeding industry benchmarks.
Boosted click-through rates by 40%, driving more traffic to the website.
Increased sales from email campaigns by 20% within three months, supported by visually engaging templates and clear CTAs.
Website UX / UI Design
Problem
Tower 15 Coffee’s website struggled with low engagement metrics, including a bounce rate of 65% and limited time-on-page averages. Customers reported difficulty navigating to key products and finding information, while the visual design lacked cohesion with the brand’s identity.
Approach
Conducted a full website redesign, starting with a site audit to identify pain points. Simplified navigation to improve usability and integrated brand-consistent visuals, such as high-quality product photography and warm, inviting color palettes. Created a dedicated landing page for seasonal promotions and implemented mobile-first design principles.
The REsults
reduced the bounce rate by 31%
increased the average session duration by 42%
Email DESIGN + Marketing
Problem
Tower 15 Coffee's email marketing campaign had an open rate of 18%, below the industry average of 20-25%. Click-through rates were also underperforming, with limited engagement on promotional offers. Feedback indicated that emails lacked a strong brand voice and compelling calls-to-action.
Approach
Redesigned the email templates to align with Tower 15 Coffee’s brand identity, incorporating rich imagery of their products, a conversational tone, and clear, actionable CTAs. Introduced A/B testing for subject lines and layouts to determine what resonated best with subscribers. Optimized mobile responsiveness to ensure accessibility across devices.
The REsults
Increased Open Rates by 27%
BOOsted Click through rates by 27%
In Conclusion
Web (Live Site Found here)
Reduced website bounce rate by 30%, increasing user engagement and retention.
Increased average session duration by 40%, encouraging deeper exploration of the brand and products.
Achieved a 25% growth in online sales within the first quarter post-launch, attributed to improved usability and design.
Improved email open rates from 18% to 27%, exceeding industry benchmarks.
Boosted click-through rates by 40%, driving more traffic to the website.
Increased sales from email campaigns by 20% within three months, supported by visually engaging templates and clear CTAs.
Through a combination of data-driven insights and thoughtful design, I helped Tower 15 Coffee elevate their digital presence across email marketing, website design, and social media. By refining their strategies and aligning visuals with their brand identity, I achieved measurable results, including higher engagement rates, improved website performance, and a stronger connection with their audience. This holistic approach not only drove immediate improvements but also positioned Tower 15 Coffee for sustained growth and success in their digital marketing efforts.