Enhancing Digital Presence and Brand Identity for a B2B Tech Startup
Website Design, Brand Guidelines
Accumatic
The Problem
As a growing B2B startup, Accumatic lacked a centralized marketing website to effectively communicate its value proposition to potential clients. Additionally, its brand guidelines were outdated, leading to inconsistent messaging and visuals across marketing channels.
METRICS OVERVIEW
WEB design / Launch
Launched the website on schedule, increasing overall web traffic by 50% in the first two months.
Improved client engagement through intuitive navigation and clear value-driven messaging.
Strengthened lead generation efforts with optimized forms and landing pages tailored to Accumatic’s target audience.
Designing brand guidelines
Established a cohesive visual identity that resonated with both clients and stakeholders.
Enabled the internal team to maintain brand consistency across campaigns, reducing turnaround times for marketing deliverables.
Improved brand perception, with feedback noting the polished and professional aesthetic.
Brand Guidelines
Approach
Updated Accumatic’s brand guidelines to reflect its growth and ensure consistency across all marketing materials. Defined a modern color palette, typography, and visual elements to align with the company’s vision. Documented comprehensive usage rules for logo applications, tone of voice, and digital assets to maintain consistency across internal and external teams.
Results
Established a cohesive visual identity that resonated with both clients and stakeholders.
Enabled the internal team to maintain brand consistency across campaigns, reducing turnaround times for marketing deliverables.
Improved brand perception, with feedback noting the polished and professional aesthetic.
Established a cohesive visual identity.
Expanded brand awarness through trade shows and marketing efforts.
Website UX / UI Design + Launch
Approach
Designed and deployed a fully responsive marketing website to establish a professional and user-friendly digital presence. Collaborated closely with leadership to define business objectives and key user journeys. Implemented a clean, modern layout, optimized for both desktop and mobile, and included features such as clear CTAs and a streamlined content structure to guide users.
Results
Launched the website on schedule, increasing overall web traffic by 50% in the first two months.
Improved client engagement through intuitive navigation and clear value-driven messaging.
Strengthened lead generation efforts with optimized forms and landing pages tailored to Accumatic’s target audience.
The REsults
increasing web traffic retention by over 50%
increased user conversion by 32%
In Conclusion
By designing and deploying a new marketing website and updating brand guidelines, I helped Accumatic strengthen its digital presence and brand identity. This project highlights my ability to work with startups to create scalable design systems and impactful digital experiences that support both business growth and brand alignment.
WEB design / Launch
Launched the website on schedule, increasing overall web traffic by 50% in the first two months.
Improved client engagement through intuitive navigation and clear value-driven messaging.
Strengthened lead generation efforts with optimized forms and landing pages tailored to Accumatic’s target audience.
Designing brand guidelines
Established a cohesive visual identity that resonated with both clients and stakeholders.
Enabled the internal team to maintain brand consistency across campaigns, reducing turnaround times for marketing deliverables.
Improved brand perception, with feedback noting the polished and professional aesthetic.