designing a Web-Based Product for Improved User Experience and Workflow Efficiency
User Research and Product Strategy, Web-Based UI/UX Design, Iterative Testing and Workflow Optimization
Mayo Clinic
The Problem
Mayo Clinic’s internal tool was cumbersome, leading to inefficiencies in daily workflows. Users struggled with unclear navigation, a lack of intuitive features, and inconsistent interfaces. The goal was to redesign the tool to be user-friendly, visually cohesive, and aligned with Mayo Clinic’s operational needs.
RESULTS OVERVIEW
UX Design
Improved clarity in user workflows through targeted design decisions informed by research.
Increased user satisfaction, as reported in post-launch feedback sessions.
Enhanced understanding of user behavior, which informed future product iterations.
Website Design
Delivered a cohesive UI that reduced the average task completion time by 20%.
Enhanced accessibility by adhering to WCAG compliance, making the tool usable for a diverse range of staff.
Increased adoption rates among staff due to the tool’s user-friendly design and functionality.
Website Design + Launch
Approach
Designed and deployed a fully responsive marketing website to establish a professional and user-friendly digital presence. Collaborated closely with leadership to define business objectives and key user journeys. Implemented a clean, modern layout, optimized for both desktop and mobile, and included features such as clear CTAs and a streamlined content structure to guide users.
Results
Launched the website on schedule, increasing overall web traffic by 48% in the first two months.
Improved client engagement through intuitive navigation and clear value-driven messaging.
Strengthened lead generation efforts with optimized forms and landing pages tailored to Accumatic’s target audience.
The REsults
iincreasing overall Product traffic by 48% in the first two months.
increased user conversion by 32%
UX Design
Approach
User Personas: Developed personas based on insights from internal user interviews, ensuring the design addressed specific pain points and workflow needs. One key insight revealed that users struggled with multi-step processes due to unclear task flows, prompting a redesign that streamlined these interactions into a single-page interface.
Product Mapping: Created a detailed product map to visualize user flows, identify bottlenecks, and streamline key interactions.
User Interviews: Conducted interviews with internal stakeholders and end-users to understand their challenges, goals, and preferred workflows.
Results
Improved clarity in user workflows through targeted design decisions informed by research.
Increased user satisfaction, as reported in post-launch feedback sessions.
Enhanced understanding of user behavior, which informed future product iterations.
Improved clarity in user workflows through targeted design decisions informed by research.
Enhanced understanding of user behavior, which informed future product iterations.
In Conclusion
Through a combination of in-depth user research and iterative design, this project showcases my ability to craft solutions that bridge user needs with functional design. The insights gathered during the UX phase directly informed the UI design, ensuring that the final product met the real-world needs of its users. By redesigning Mayo Clinic’s internal tool, I delivered a product that optimized workflows, enhanced user satisfaction, and aligned with the organization’s mission of providing exceptional care and service.
UX Design
Improved clarity in user workflows through targeted design decisions informed by research.
Increased user satisfaction, as reported in post-launch feedback sessions.
Enhanced understanding of user behavior, which informed future product iterations.
Website Design
Delivered a cohesive UI that reduced the average task completion time by 20%.
Enhanced accessibility by adhering to WCAG compliance, making the tool usable for a diverse range of staff.
Increased adoption rates among staff due to the tool’s user-friendly design and functionality.